What actually makes a piece of branded merchandise "sustainable"?
Materials, production process, and end-of-life all factor in
Genuinely sustainable merchandise generally involves some combination of: recycled or organic raw materials, reduced water/chemical use in production, biodegradable materials that avoid microplastic pollution (as opposed to some synthetic "recycled" blends), ethical labor practices, and end-of-life plans like take-back or redistribution programs. Anthem can help evaluate these factors against your budget and brand goals when selecting sustainable product options.