What is a circular merchandise program?
Programs that keep merchandise in circulation and out of landfills
A circular merchandise program is designed to keep branded products in use longer and out of landfills, for example, through recovery and redistribution of unused or returned merchandise, or by using materials (like recycled cotton in a closed-loop system) that can themselves be recycled again at end of life. Anthem can help build these programs into a broader gifting or swag strategy.