What does Anthem's Brand Identity service include?
A five-stage process from discovery to final brand guidelines
Anthem's brand identity process runs through five stages: (1) discovery: immersion in your brand's mission, values, audience, and competitive landscape; (2) conceptualization, exploring names, messaging, and creative directions aligned with your brand attributes; (3) visual identity development: logos, color, typography, graphics, photography style, and patterns; (4) refinement, perfecting the strongest concepts; and (5) delivery, comprehensive brand guidelines and assets ready for rollout across platforms.